This week, celebrities have been speaking out heavily over the nominations for this year’s Academy Awards, and the lack of diverse within them. With movies like Straight Outta Compton being evidently snubbed of any acting nominations, trending topics have come to fruition in response, including the #OscarsSoWhite hashtag. Now, some are looking at Chris Rock, who is hosting the awards show, to join in on the boycott, in order to help take a stand for black Hollywood. Will the boycott really be effective if actors and actresses speak out, however?
Read more on boycotting the Oscar’s on the following pages.
What is boycotting?
Back in the day, during the Civil Rights movement, boycotting became a very powerful tool for the black community, as they were able to use boycotting to send a big message with dramatic changes. While white folks were not so concerned with their voices making noise, the focus was then turned onto money. The black community decided to stop using buses to get to work, where some even lost their jobs, leaving them without the funds to purchase things they needed. As a result, businesses suffered without the consumers. It definitely sent a loud message to the government and those in each community.
How can boycotting translate into today?
While celebrities speaking out on the issue is important, it also may go unheard from the executives and Academy board members who need to listen the most. The best way to boycott the Oscar’s is to go after the advertising industry, and try to prove the black demographic’s impact on them. At the end of the day, it all boils down to money, which can easily be pressed upon by black Hollywood. Anything else is not as essential to the Academy.