It’s a known fact that there is a lot of money to be made for artists who stream their music on apps like Spotify, Tidal, Deezer, Apple Music, and Google. But the catch is that it’s usually independent artists who are making bank.
If you’re an underground artist looking for a come up off of streaming sites, we’ve got some tips for you. HHMW sat down with Wendy Day, founder of the nonprofit organization, Rap Coalition. She gives the game on how underground and independent artists can make money.
When asked how artists should go about getting their music on streaming sites and which sites they should approach, Wendy responded:
I think they need to be on every site. One of the things about a new artist, before people really know who you are — before you become as big as Drake, or Future, or Taylor Swift — you’ve gotta meet your fanbase wherever they are. So, if you’re only on Spotify, then you’re missing all the people that listen to music on Tidal, Deezer, Apple Music, Google (which is now becoming Youtube). You kind of miss a huge chunk of the marketplace. So, I just think that artists need to be everywhere — everywhere that their potential fans are. That’s the great thing about having a distributor. The distributor is gonna get you on every platform that matters so you don’t have to worry about it. You can go through DistroKid or TuneCore, if you’re brand new. If you’ve got a little bit of a budget, and you’re a little bit more saavy about how to market and promote, then you can go to AWAL (which is Kobalt), or you can go to the Orchard, or you can go to Stem, or ONErpm, or Empire. There’s different levels to this; It just depends on what your budget is and what your level of knowledge in doing this is.