Diddy Gets Serious
On Tuesday, P. Diddy posted a video speaking gravely about the state of The Culture and the rap game. The video doesn’t include any type of radical take on the situation at hand, but rather a reiteration of a sentiment that has been expressed by many, but is often drowned out in the clamor that permeates hip-hop.
The video is composed of multiple clips strung together, presumably because of the difficulty of capturing a fully developed message in one take on such a nuanced subject matter. The video has been posted to both P. Diddy’s account as well as theshaderoom’s account, each with slight differences. The most significant of these slight differences would probably be the fact that P. Diddy has added a clip to the beginning of his video in which he says “so many people rapping right now… I love it, I love it.”
After those first few words, Diddy proceeds to carefully speak what’s been weighing on his conscience:
“It is literally, like, too much, you know?… it’s a lot to take in every day. Everybody saying the same shit in different ways, you know? These are just my opinions, I’m not knocking nobody’s dream. I just don’t want the culture to get diluted, where it gets so mass produced [that] it doesn’t mean anything anymore.”
Every artist has to be unique in their own right. What am I trying to say? I’m just trying to say, I guess, if you’re gonna be in this game, be great, because you can also be part of the noise, and the noise must go on in order for the culture, so… (video cuts)
But with that said, all you young and inspiring rappers out there, and R&B artists, and singers, and dancers, keep doing your thing, and be special”
A Fine Line
From his words as well as his countenance, Diddy seems to be aware of the fine line he is walking. On one hand, he recognizes how hip-hop has experienced what some may consider a fall from grace. Those who defend the culture as it stands today may consider this change to be an evolution rather than a failure, but denial of the merits of the generations past and the kind of individuality they supported may be considered the very ignorance that Diddy is alluding to and trying to resist.
On the other hand, It seems that Diddy is cautious not to discourage any of those with dreams of succeeding in their craft. Speaking to audience of 10M Instagram followers as well as anyone else who comes across the video, Diddy is probably aware that many of them are young artists like he once was, and that he could either lose their support as fans or snuff their hopes of success. Additionally, Diddy is probably aware that hip-hop is, in fact, evolving, and that both good and bad elements of the past will be slowly washed away by the new wave.
Food For Thought
His carefully chosen words are likely not intended to stop this change taking place, but rather to help the younger generations to strengthen their grip on their individuality and not lose themselves to the status quo of the music industry. In the video, Diddy doesn’t clarify on what separates the “noise” from the “great”, leaving it up to his audience to interpret the meaning. While an objective truth of what is and isn’t great can probably never be defined in terms of hip-hop, thought and discussion on the subject could very likely be what Diddy is trying to promote.
So, what do you think about what Diddy has to say? Let us know in the comments, and don’t forget to SHARE this article!