Make 'em say what?
The last time Percy Robert Miller (Master P) was making noise he was talking to Tomi Lahren and slamming Kevin Hart’s efforts to raise money for Hurricane Harvey victims. Now he’s a victim, as Privateer, a “private equity firm shaping the future of the global legal cannabis industry,” has pulled out of a multimillion dollar deal with the rapper.
The mogul began Master P’s Trees in November 2016, signing with Privateer Holdings to produce and distribute the premium products throughout California. “We can recall just one tree equalizer with its roots deep in the soil of our great forests. We bring to you the healthy green plant that lives in our heart and vapes into our souls,” the cannabis line’s website proclaims.
As stated in the contract, Master P would promote Master P’s Trees and pay half of the production expenses. The deal, which was slated to last one year, stated that both parties would split the profits 50/50.
The line of weed, oil, vapes and edibles was reportedly going to be released at a July festival at which Master P was set to perform. Everything was going to plan, until Privateer backed out of the agreement. In return, the rapper is suing, saying the company used him to get “an inside look into the urban and hip-hop demographic of cannabis users,” never truly planning to work with him.
The lawsuit reportedly asks for $25 million in lost profits. Though Master P is being vocal about the foul move, Privateer has yet to comment.
A Full Plate
Regardless of how the lawsuit plays out, Master P has a full plate. Does anyone need to reiterate the fact that he’s a rapper, actor, businessman, author, record producer, philanthropist, and former basketball player?
Earlier this year, the mogul was announced as the owner of the New Orleans Gators, a co-ed basketball team in his hometown. The recently-announced-president of the Global Mixed Gender Basketball League shared his efforts towards gender equality on Instagram:
“Many business people and celebrities have their eyes on the new professional basketball franchise in New Orleans. But today, Percy Miller was able to close the deal with the GMGB organization. Mr. Miller was born and raised in New Orleans and basketball has been a passion of his since childhood. Owning the New Orleans Gators is a great fit for him and the City, bringing family entertainment and basketball together in one arena is exciting for the community.”
The press-release-sounding-caption went on to call mixing female and male basketball players on one team “unique” and to emphasize the importance of “giving women equal pay.” According to the league, “the team is paid on equal levels; no more will a woman make less than a man for performing the same job.”
Forever an Entrepreneur
He’s also the president of “urban music in the United States at technology-first record label, distributor and rights management company” Cinq Music. The music group — which is based out of Santa Monica but has offices in L.A. and New York — excitedly welcomed Master P to their family.
“Master P is an iconic artist/entrepreneur that will help Cinq and all its artists maximize the value of their intellectual property,” said Cinq Music co-founder/president Barry Daffurn in a statement. “Many artists only concentrate on their creativity, but Master P saw his work through the eyes of an entrepreneur.”
The No Limit founder promised to give his all to his new role, keeping a focused eye towards “untapped talent.”
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