Kevin Hart started a movement.
Kevin Hart kicked off his own charity drive to help with the relief efforts in Houston after Hurricane Harvey wreaked havoc on the region. He used the greatest tactic known to middle-schoolers everywhere to fill the funraiser’s coffers: peer pressure.
He posted news of his new charity initiative — which will send proceeds to the Red Cross — to Instagram. He got the donations rolling with $25,000 of his own money. However, it wasn’t the link to his drive or the donation that got people talking. It was his personal calling out of other famous folks to donate that kickstarted the conversation.
“I think we’ve participated in a lot of challenges on the Internet. Some meaningful, some meaningless, but we’ve all done ’em,” he said before calling out Jay Z, Beyonce and others in a video that he posted on Monday. “At this point this is a serious matter. I think that people are in bad shape and they need help. I’m going to lead the charge and step up this way.”
Today he re-upped the challenge. Hart added an additional $25,000 to his donation and called out a few more entertainers.
Quite a few of them have heeded the call. Chris Brown gave a whopping $100,000 to the charity. Even though Brown claimed he is skeptical of institutions like the Red Cross, the primary beneficiary of Hart’s drive, and their ability to deliver the money to those in need, he still felt compelled to give due to the devastation in Texas.
“Kevin Hart, I accept your challenge,” Brown said. “We need to come together. I’m donating $100,000. So man, this is for everybody in Texas, the relief and everything. I implore and encourage everybody else, who can change and make a change for this, to please donate and help out.”
Dwayne “The Rock” Johnson, who stars in Jumanji alongside Hart, also accepted Hart’s challenge. In his post to Instagram, he relayed the fact that he lived through Hurricane Andrew when that storm devastated Miami in 1992.
“Stay strong Houston and hold onto faith,” he wrote in an Instagram post announcing his donation. “Me and my family know what you’re going thru. We survived the eye of Andrew and became stronger – so will you. All my love and strength. Link in my bio in you can donate a buck or two to our Houston families in need.”
Hart called out T.I., Usher, Drake and the Houston Rockets in his second call-to-action. He also big-upped J.J. Watt’s charity efforts and pledged to donate his money to the work that the Houston Texans defensive end is doing.
Since Hart launched his own donation initiative, he’s raised over $726,000 for Houstonians in need.
As for the Carters, both of whom were prominently mentioned by Hart, they have already pledged to help Houston in various ways. Beyonce shared that she was looking to help provide relief for her hometown earlier this week.
Watch Hart’s Challenge
What do you think? Was Hart right to call out his fellow celebs and urge them to give? Will you be giving to Hart’s fund? Do you trust the Red Cross to deliver relief? Let us know in the comments and be sure to SHARE this article.