Kevin Hart Started A Movement Challenging Celebs To Donate To Hurricane Relief

at 4:58 pm | By

Kevin Hart started a movement.

Kevin Hart kicked off his own charity drive to help with the relief efforts in Houston after Hurricane Harvey wreaked havoc on the region. He used the greatest tactic known to middle-schoolers everywhere to fill the funraiser’s coffers: peer pressure.

He posted news of his new charity initiative — which will send proceeds to the Red Cross — to Instagram. He got the donations rolling with $25,000 of his own money. However, it wasn’t the link to his drive or the donation that got people talking. It was his personal calling out of other famous folks to donate that kickstarted the conversation.

“I think we’ve participated in a lot of challenges on the Internet. Some meaningful, some meaningless, but we’ve all done ’em,” he said before calling out Jay Z, Beyonce and others in a video that he posted on Monday. “At this point this is a serious matter. I think that people are in bad shape and they need help. I’m going to lead the charge and step up this way.”

Today he re-upped the challenge. Hart added an additional $25,000 to his donation and called out a few more entertainers.

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