Looks like Kendrick Lamar is starting 2018 off right. The rapper is reportedly in the midst of a deal that will make him millions for the rights to his music portfolio. Seeing as his last album went certified double platinum, companies are really paying attention.
You go, K-Dot.
Back in 2010, young Kendrick signed a deal with Warner/Chappell Music. Written up for an independent artist just starting out, the contract served its purposed.
Now that his current contract’s expiration date is fast approaching — and now that he has a few certified albums and award-winning singles under his belt — he’s looking for a little bit more. According to Billboard‘s sources, the DAMN. artist is browsing around for a shiny, new publishing deal, hopping to sell the rights to his songwriting catalog for anywhere between $20 million to $40 million.
An insider told the outlet that one company offered the Top Dawg Entertainment label head $28 mill. He’s also received a $23 million deal — with an $11 million signing bonus.
Kendrick is one of two male rappers (Drake being the other) to ever have five singles on Billboard‘s Hot R&B/Hip-Hop Songs chart simultaneously. His 4th studio album DAMN. hit No. 1 on Billboard 200 — his third album to do so — before being certified double platinum but the RIAA.
His first single from that album, “Humble,” saw No. 1 on the Billboard Hot 100 too. Rolling Stone‘s review of the album called it “the old school and the next-level.”
However, not everyone is super into him.
Recently, “Kick, Push” rapper Lupe Fiasco was asked for his thoughts on Kendrick, so he gave them.
“I’ll put it to you like this,” Lupe wrote on social media. “K. Dot is not a top tier lyricist to me and my standards when it comes to punchlines and bars. His overall lyrics are good, his stories phenomenal, but punchline entendre lyrically I don’t see it.”
Kendrick didn’t respond to Lupe’s comments, and he probably won’t. The To Pimp a Butterfly rapper believes in respecting others as artists and individuals. His comments about hip-hop’s low-key controversial sub-genre mumble rap showed him to be tolerant and accepting of other artist’s minds.
According to the west coast native, in order for hip-hop to continue thriving and growing, everyone has to realize that music is a reflection of artists’ personal style. More than that, all musicians have to respect each other.
“That’s why I can’t shun a lot of the artists that may not be a Kendrick Lamar. But this is what I tell them every time I see them… be yourself and do what you do but also know who laid down the groundwork,” Kendrick said during his interview with Forbes.
The “Loyalty” artist dropped tons of knowledge on the wave that rappers like 21 Savage, Young Thug, Future and Desiigner have made famous. He even offered brotherly advice to younger artist.
“Don’t go on your interviews and diss them and say you don’t like them and you don’t care for them,” he said, addressing those who actively speak out against their fellow rappers. “That’s your opinion, that’s cool but you have to respect them.”