Going viral on social media is the goal for artists these days. But what happens if you try to promote yourself online and it doesn’t work? We all know that trying to get poppin’ on social media doesn’t gurantee you success. So, should you promote in your hometown first or take a risk and lay it all on the table for the web world to see? Drew Morisey’s got the answer for you…

Credit: Kevin Winter/Getty Images for Coachella