The two-year experiment is over
The Ed Lover Show With Monie Love morning show will end its run after two years. The syndicated radio show hosted by the famed face of Yo! MTV Raps is packing it up, according to the Atlanta Journal-Constitution.
The program was syndicated across several Radio One stations, but failed to find a solid audience. At the time of the announcement, the show had been pulled from all but three stations. The last show will come this month. While Ed Lover’s weekend show will carry on, the morning show with Monie is toast.
The announcement ends a weird saga wherein Radio One tried to push Ed Lover and their Atlanta old-school hip-hop station on the city of Atlanta. Unfortunately, neither the station nor Lover appeared to be much of a draw. AJC speculates that Boom 102.9, the home station of Lover, will transition out of the old-school hip-hop genre that exploded over the last several years into an old-school R&B station.
Ed Lover has found success in other mediums, so giving him a terrestrial radio morning show had to seem like a no-brainer just a few years ago. His eponymous show on SiriusXM Radio had a dedicated fanbase of old-school lovers and hip-hop nerds alike so the addition of Monie Love and a move to Atlanta seemed like a sure bet. Unfortunately, it just didn’t work.
The loss of the Ed Lover Show comes during a tough few days for hip-hop radio shows. Reggie Osse, better known as Combat Jack, died yesterday after a battle with colon cancer at just 48 years old. Lover predates Osse as a force in hip-hop adjacent shows, but the always-ahead-of-the-curve Osse showed Lover how the podcasting game worked.
Lover paid his respects to the late icon on Instagram.
“I only have @cmonsonpodcasttoday because of him,” he wrote,
“I didn’t know sh*t about podcasting and he took the time out to not only interview me for his podcast (live in Atlanta) but to teach me and put me down n his Loud Speakers Network! Humble, intelligent, thoughtful, caring and funny is what you are my brother! I’m forever indebted to this man, my friend Combat Jack! @reggieosse ! No more pain my brother. God please accept him into the kingdom and allow him to broadcast your glory! Rest in Power”
Monie Love also mourned Combat Jack by sharing the tributes of Chuck D and a phone call between LL Cool J and the late broadcaster.
Nevef Caught On
Compared to Ed Lover’s 102k Instagram followers, the show had considerably less fans. A quick check of the show’s Instagram finds only 27k followers as well as frequent posts with few to no comments on them.
Fans of Lover can still catch him on Radio One stations on the weekends and at his own C’mon Son podcast, which Combat Jack helped to inspire.
Ed Lover has yet to respond to the end of The Ed Lover Show With Monie Love.
What do you think? Was it time for Ed Lover’s show to go? Could it had caught on with better promotion or a different network? Will you still seek Ed Lover out? Do you think he’ll shift back to the less-filtered world of satellite radio? Sound off in the comments and be sure to SHARE this article.