Pioneers of hip-hop fashion.
I always say that the 90s were the best years to grow up. We had the best music, the best video games, and the best TV shows. When it comes to 90s music, we will forever remember classic artists like Tupac and Biggie Smalls, and groups like Wu-Tang and Mobb Deep. These artists were staples in 90s hip-hop history. Not only are they memorable, but so is their fashion. They were trendy and always rocking the latest hip-hop brands. From FUBU to Maritheé + François Girbaud, these brands helped pioneer hip-hop fashion.
FUBU (For Us By Us) made history in the black community. It was a black-owned clothing brand that made a conscious effort to raise awareness for other black-owned businesses. Rappers loved wearing the bright-colored clothing. It even caught the eyes of other demographics who supported the movement and purchased clothes.
1978 was a good year. This OG fashion company started around the same time hip-hop was born. Pelle Pelle first started as a leather jacket company then soon turned into a full apparel brand. It was heavily advertised by the 90s’ biggest rap names.
My mom always jokes that she should’ve had stock In TH. That’s how much I wore it. From clothes to socks to my school book sack, everything I wore was by Tommy Hilfiger. The brand was so diverse with its style that hip-hop heads and businessmen on Wall Street could wear it. In ’85, Tommy H claimed that he was in the same class as Ralph Lauren, Calvin Klein, and Perry Ellis. In my opinion, he surpassed all of the above brands. It was my favorite. And when Aaliyah sported the Tommy sports bra and saggy jeans that showed the Tommy boxers? CLASSIC.