Besides showcasing his thread game with BBC and sneakers with Ice Cream, Pharrell really became a transcendent figure when he rocked his Yosemite Sam hat at the Grammy’s. Even if it was by accident, the trickle effect after that was real.
Fashion Killa. By incorporating high fashion and street wear, ASAP found a happy medium in the thread game.
Why Puff? Why not Puff? Sean John had the game on tilt. Who wasn’t rocking the valor suits? In addition, who wasn’t rocking snorkels in the wintertime? Diddy’s Sean John and Jay’s Rocawear led the way.