An astute lyricist with intent, J. Rashad is a native of Durham, NC with an insatiable love for music and the positive impact it has when utilized with purpose. Authenticity bleeds from the core of every word shared in song, to connect with those who hear and relate. With a diverse array of experiences from a challenging childhood, to founding his nonprofit organization G3, to enrolling in a master’s program in Chicago, J. Rashad brings a perspective to rap that is edifying yet relatable. He delivers a message that is simple and solution oriented, with the intent of giving the listeners a fresh outlook to help them transform their reality. This isn’t your cliché “woke rap”, this rap weaves everyday life, self-reflection, penetrable flow, activism, and consciousness into a seamless sea of sound. For J. Rashad its bigger than music, this is about the enrichment of the people.