Kendrick Teams Up With Reebok to Keep Kids Off the Streets
“Reebok has a history of helping kids in the community realize their potential is limitless,” Lamar said in a press release after his deal was signed. “I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”
Kendrick’s World Tour For Charity
Who can forget about Kendrick’s altruism in 2014 when he embarked on his World Tour For Charity? His 5-stop global tour was to help build and repair homes in dire need of construction.
Kendrick Teams Up With His TDE Brothers For Christmas Concerts Annually
For the past two years, TDE has set up shop in Watts to provide annual Christmas concerts and toy giveaways for those in need.