Ridin’ Dirty is the third studio album from UGK aka Underground Kingz. Based out of Texas, the group consisted of Bun B & Pimp C, Ridin’ Dirty was released under the Jive Records imprint.
Considering having no official video or official hit single, the album went on to sell 850,000 as their bestselling album to date. UGK is what you call pioneers of this music business and not just for the South but for music as a whole. UGK has taught us that touring and a strong fanbase outweighs a commercially-driven fake fanbase.
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UGK proved that you don’t need a commercial record to sell records.