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THE POWER OF PERSUASION: HOW NIKE CONVINCED MICHAEL JORDAN TO BE THE FACE OF NIKE

Apr 13, 2015 at 3:02 pm |
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ESPN’s latest edition of Sole Man explains how Nike convinced a young Michael Jordan to become the face of the iconic Nike Air Jordan brand. The video chronicles how the godfather of sneakers Sonny Vaccaro and Nike executives chose a player to build the brand around in 1984. Check the full video out.

Jordan’s on your feet make your outfit complete? Check out the history on how Michael Jordan became the face of Nike.

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