For centuries, prominent figures have always influenced what we do. From royalty and dignitaries, to politicians and entertainers- they've all influence our lives and the lifestyle's we live. With social media and all things digital on the up and up, those same figures are taking to social media to promote, engage and stimulate audiences. In hip hop, we've seen it done with artists like Kanye West and Nicki Minaj. Check out this video that takes us to various cities around the world, gathering the opinions of bloggers, trendsetters, and vloggers, examining how social media and it's influencers have become so important to brands and marketing companies.In hip-hop, who influences you the most through social media? Let us know.