Rih Rih can add another notch to her belt. It has been confirmed that Rihanna is now the new creative director of sports brand giant Puma. The singer posted several pictures to her Instagram page on Tuesday morning from Germany, shouting out the name brand in each image. Herzogenaurach, Germany is where Puma’s headquarters are located. Rihanna will act as the company’s global brand ambassador as well as create new styles for Puma’s apparel and shoes. We’re excited to see what exciting new styles the singer has in store for Puma. Take a look inside at the pics of Rihanna showing off her brand new Puma sneakers in Germany, today. Congrats to Rih Rih on her new business venture!