Nike never ceases to amaze or re-invent the wheel of innovation. Nike recently partnered up with FEILD, a London-based creative studio, to re-imagine the future of running on a treadmill (imagine running and viewing graphics in front of you based on your heart beat, speed, or adrenaline). The immersive interactive exhibition, “Force of Nature” which is currently held at London’s Truman Brewery uses Kinect Interaction, a series of applications that aggregate gesture-based activity, causing the treadmill to react to the user’s movements and translates into a display screen for the exerciser.
What if Nike incorporate and aggregate this same sensory experience within hip hop videos? (Think of 50 Cent’s “In Da Club” video).
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