Red Lobster’s fail
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“Cheddar Bey Biscuits” has a nice ring to it, don’t you think? #Formation @Beyonce pic.twitter.com/QzgVtYAKNo
— Red Lobster (@redlobster) February 7, 2016
When Beyonce shouted out the restaurant chain on “Formation,” the company had every opportunity to benefit off of it for their social platform, but after waiting a full 2 days after it dropped, they gave a lazy tweet. Rather than nicknamed their biscuits after Beyonce, they could have incorporated the lyric into their Valentine’s Day special. There was a lot of opportunity to gain popularity and grow their audience, but they came up very short. It’s proof that Red Lobster is not very in touch with their audience, or the hip hop audience.
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