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Missing The Mark: When Brands Underestimate Hip Hop

Feb 12, 2016 at 12:15 pm |
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Despite their sometimes lackluster inclusion at mainstream events, hip hop is arguably one of the most influential genres and cultures in the world. Even though mainstream may not want to always admit it, a lot of pop music and outside genres are very influenced by hip hop culture, or the artists who are setting the trends within it. Recently, Beyonce dropped a hip hop-infused track called “Formation,” and she showed a lot of love to Red Lobster with her now infamous lyric. What happened next with the brand itself was pretty much labeled as a fail by the Internet.

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Check out more on brands underestimating hip hop on the following pages.


Red Lobster isn’t the only one who needs to get it together.

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