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Kendrick Lamar has teamed up with Reebok to be the face of their 2015 campaign. The brand has recruited the rapper to inspire the youth to find their calling rather than waiting for the worst to occur in the streets. The visuals give viewers a first-hand tour of Compton through the MC’s eyes. In addition, K. Dot will be releasing his own capsule collection with Reebok set to drop for the next year’s Fall/Winter season. With that said, as much as we’d like to congratulate Kendrick for his fashion achievements, hip-hop can’t deny we’re really really excited for his new album.