Jay Z purchasing the streaming app Tidal was bound to shake up the streaming culture. Late Sunday night, Hov officially introduced his streaming app's campaign with a viral tweet asking consumers to change their twitcons in support of the change.
"The Tides They Are-A Changing" #TIDALforALL— Mr. Carter (@S_C_) March 30, 2015
Change your avi in support of what is fair, of what is the future. The tides have changed, Barbz. https://t.co/UqGLHerO37— NICKI MINAJ (@NICKIMINAJ) March 30, 2015
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL— KANYE WEST (@kanyewest) March 30, 2015
Hov plans on officially announcing Tidal in a press conference today (03/31/15) at 5PM EST.
Tides are about to turn. #TIDALforALL— deadmau5 (@deadmau5) March 30, 2015