Over the last 8 years, Diddy has been super success full in his partnership with French vodka Ciroc. Now with 6 flavors (Base, Coconut, Peach, Raspberry, Pineapple, and Amaretto), Ciroc is a household name and the premier go-to drink at bars, lounges and nightclubs around the country.
Check out an exclusive behind-the-scenes look at a gathering of the new generation of Ciroc Boyz. The Ciroc Boyz are a group of brand ambassadors built in the Diddy mold to align the brand within hip-hop culture. The DJs, music producers, and radio personalities shown here represent multiple generations of hip-hop power players. From a true O.G. like Funk Flex to future hall of famers like Enuff and Drama, the Ciroc Boyz are a sampling of hip-hop’s best.
Check out the video above!