If it don't make dollars, it don't make sense.
Rappers are some of the most successful celebrities in the music industry. They are super successful in their craft which gains them millions on millions. From the cars to the clothes to the jewelry, rappers are known to show off what their worth. But they are also smart. Rappers who want their legacy to go beyond a hit song or ten usually invests their millions into a product or brand.
A number of them have showed their interests in startup companies, giving their expertise to build them from the bottom up. Companies like Tidal and brands like AQUAhydrate wouldn’t be so popular if we didn’t have celebs like Jay and Diddy backing them. Here are more rappers who have brilliantly taken their millions and put them to good use.
Over the years, 50 has invested the millions he’s made during his career in a private companies, real estate, stocks, and then some. In 2004, he invested in the mineral water product, VitaminWater. He’s also founded a clothing line and a headphones company, and backs the very popular EFFEN Vodka.
In 2014, Diddy invested in the video messaging app Tiny App. It was later obtained by Paltalk. He, along with actor Mark Wahlberg, recently invested in the performance water brand, AQUAhydrate.
When Jay Z comes to mind, you think of Tidal. Well, the rap mogul also invested in startups like the cosmetics company, Julep, and private jet company, JetSmarter. But it was in 2015, that he made headlines when he bought the music streaming service Aspire that later relaunched as Tidal.