When Idols Become Rivals
Kanye West had enough time off. Though the 10th anniversary of his mother’s death is approaching, Yeezy is throwing himself into his work. As found on an online database of trademark filings, the Yeezus MC has filed several trademarks for something called “Yeezy Sound.”
The various trademarks give West a lot of space and opportunity, legally allowing him to do everything from “streaming of music” to “promoting the concerts of others” to “music production” to even “providing online classes in the field of video.” Considering he and his wife Kim Kardashian both have hands in the fashion and retail industry, it is unsurprising that one of Kanye’s trademarks also gives him retail permissions. The paperwork specifically allows Kanye to provide “on-line ordering services and on-line retail store services” to users.
Yeezy’s social media is still nonexistent — as he mysteriously deleted both Twitter and Instagram over the summer — so fans can’t lurk his recent posts for hints to what the trademark is actually for. Although, Yeezy Sound is presumably West’s response to Tidal, as the trademarks look to be the beginning steps of West gearing up to start his own music streaming service.
Use it or lose it
No need for speculators to go back and forth for too long though. The trademark was filed in a particular way that forces The College Dropout artist to use them soon or lose them.
If assumptions are true and Kanye is starting his own music streaming service, Tidal and Apple Music will have some competition. Though Kanye was once one of Tidal’s biggest advocates — the star even helped launch the service in 2014 — the deal has gone sour over the past two years.
West claimed that Tidal owed him over $3 million for unpaid advances and bonuses after streaming Life of Pablo on the service, citing that his album pushed over one million new subscribers.
Watching the Throne Crumble
Possibly because that situation wasn’t handled on Kanye’s preferred timeline, he continued speaking out against Jay Z. The “Famous” MC publicly bashed Jigga for not bringing his first born Blue Ivy to hang out with North West. Kanye even brought Jay’s wife Beyoncé into the mix, shaming her for not showing concern after Kim’s infamous Paris robbery.
Let Jay tell it… West’s comments were the start of their beef. Before this, the rap moguls were an inseparable duo in the studio, in the boardroom, and on their own time.
Not to mention, they killed the game when working together. Their most notable collboration, Watch the Throne went platinum in the US, the UK, and Australia. The tour alone broke records. The 34-date promotional tour generated about $48 million, making it the highest grossing hip-hop tour at the time.
News of Kanye building Tidal’s next rival comes after a year long hiatus for the star. The Chicago native hit the stage alongside Kid Cudi over the weekend (Nov. 4), marking the performance as his first since late 2016. He surprised fans and media alike after he popped up on stage to perform “Father Stretch My Hands Pt. 1,” a collaboration he and Kid did for Life of Pablo.
Before his waltz back into the spotlight, news about Kanye was few and far between — after her dominated headlines thanks to his infamous 2016 hospitalization, that is. The “Gold Digger” MC was said to be sleep deprived and an emotional mess a throughout the weeks leading up to his check-in to UCLA Medical Center. The emotional turmoil was said to be related to the the anniversary of his mother Donda West’s death.
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