‘Forbes’ Names Diddy & Russell Simmons To ‘100 Greatest Business Minds’ List

at 1:05 pm | By

Hip-hop was represented on the new list

Forbes loves two things: people making money and lists. So, it’s not surprising that the magazine would put together a list of the 100 Greatest Business Minds in the world. What might surprise you is the fact that someone who wore a shiny suit in a futursitic wind tunnel is prominently featured. The magazine placed Diddy and his fellow hip-hop mogul Russel Simmons among the 100 greatest entrepreneurs on the planet.

Diddy credited his success to his willingness to care about his customers. In his telling, a tiny gesture that shows you thought about the person who you’re selling to will go a long way.

“I started my business career at age 12, delivering newspaper,” he told the magazine. “I had a lot of elderly customers, so I would always put the newspaper in between the screen door and the door — that caring made me different, made me better than the last paperboy. Since then, I’ve always understood that if I give the customers my best and service them differently, whether music, clothing or vodka, I’ll get a return on my hard work.”

Simmons — who founded Def Jam — credited his success to Eastern philosophies, as anyone who has heard an interview with the mogul might expect.

“The self is the greatest teacher: The more you dig, the more you learn,” he said. “So the self-discovery is your journey. Yogis refer to the state of yoga, which is the same as heaven on Earth. If you’re present and awake, you become this great thinker, this great worker. You become a fine-tuned machine.”

In addition to Simmons and Diddy, the list contained a ton of recognizable names. Everyone from progressives’ favorite billionaire Warren Buffet to current president Donald Trump made the list of biz thinkers. The list made room along the way for futurist Elon Musk, talk show mogul Oprah Winfrey, DIY kingpin Martha Stewart, lifeblood of ABC Shonda Rhimes and “The Facebook” creator Mark Zuckerberg.

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Credit: Scott Gries/Getty Images

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