Drizzy Drake owned the artist presentation at Apple's 2015 WWDC, tying and plugging himself in with the new service. Drake talked about the Apple Connect, a revamped take on iTunes' social-media platform which allows artists to centralize and connect their posts on Facebook, Twitter, Instagram, and other services into one place. He also spoke about how technology like Apple has helped him rise to worldwide recognition from relative Canadian obscurity in within a timespan of five years. Drake says,Canadian rapper and singer
"As a kid growing up, I always wondered if my city or even my country would have somebody break into the global scene as a true superstar. The dream of being an artist like myself and connecting directly with an audience has never been more close and reachable than right now."Following his talk, he encouraged other developing artists to use Apple Connect as they work on their next bodies of work, the same way he plans to put finishing touches on his anticipated forthcoming album, Views From The 6.