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As a featured single from JAY Z‘s Magna Carta…Holy Grail album, Hov took to Serbian performance artist Marina Abramović for inspiration for the video for “Picasso Baby.” Inspired by Abramović’s 2010 MoMA installation The Artist Is Present, Jay made (what would’ve been) a typical 4 min to 10 minute video titled, Picasso Baby: A Performance Art Film, but now the actual artist is upset. Two years later, she states that Jay never held up his side of the deal, a deal that included an unspecified donation to the Marina Abramović Institute and is angry with the way the collaboration:
I am very pissed by this, since he adapted my work only under one condition: that he would help my institute, which he didn’t.
She also went on to say that she and the rapper had a meeting where she gave him permission to use her work only if he helped her draw attention to her work. Going forward, Marina said she would never license her work again and was very naive to this world.
Roc Nation, at the time, released a statement that the artist confirmed that the rapper would make a donation, but declined to offer any details.
Conceptual artist Marina Abramović says JAY Z completely used her for the “Picasso Baby” video and will never license her work again. Find out more here.