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Coca-Cola Introduces Braille-Covered Cans

May 13, 2015 at 12:47 pm |

A photo posted by HipHopMyWay (@_hiphopmyway_) on

Following the success of the Coca-Cola “Share A Coke” campaign, which displayed individual names on both cans and bottles, Coca-Cola wanted to do something for the visually impaired so that they, too, could share in and collect the limited edition cans. The company has decided to make braille versions of the can and, to spearhead this idea, Coke is using members of Los Murciélagos, a blind soccer team that has made headlines in recent years. Check out the video below from this dope initiative:

[youtube clipid=”Y55KQUAT1kE” autoplay=”0″]

What do you think about this idea?

Coke, the cola has added names in braille to cans for the blind as apart of Coca-Cola’s ‘Share A Can’ campaign. Check it out here.

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