[youtube clipid=”EG096PDzQyM” autoplay=”0″]
By the late ’90’s Sprite had solidified its position as a figurehead in hop hop advertising, enlisting rappers like Missy Elliot, The Lost Boyz, Nas and AZ as its connectors to urban culture, making Sprite the cool soft beverage to drink.
Check out the above throwback from Nas and AZ recreate Double Trouble’s “Here’s a little story that must be told…” stoop routine, remixed for Sprite
Today Sprite continues to use hip hop artists to connect and reach urban culture. Peep this Drake video from 2010.
[youtube clipid=”8oXaxs2abEg” autoplay=”0″]
Before TV commercials became flooded with artists endorsing and selling products, Sprite was one of the first to do it and make it organic and appeal to the consumer. Check out this throwback Ad from ’97 of Nas & AZ for Sprite.