Behind the A&R’s Desk: Is Content The New Demo Tape?

at 9:00 am | By

picture of a demo tape

From those who don’t know the true definition of a demo (or ‘demonstration’), Wikpedia defines it as “a song or group of songs recorded for limited circulation or reference use rather than for general public release. A demo is a way for a musician to approximate their ideas in a fixed format, such as cassette tape, compact disc, or digital audio files, and to thereby pass along those ideas to record labels, record producers, or to other artists.”

In the music community the best thing you can do as an up-and-coming recording artist is self-promotion. From passing out flyers to creating music videos and running the media interview circuit, the most important thing for artists is to let your music be heard.

Traditionally, a music demo were given out as teasers and people began to put their music on compact disc (aka CD’s) which revolutionized the music business. The CD, as an object, would also fall off the wayside when people downloaded music and shoved it to their flash drives or simply e-mail it as a MP3 format.

Today‚Äôs version of the demo tape comes in many different ways. For example an up-and-coming artist can place their tunes on a website or other music platforms like Soundcloud and YouTube. For the latter, a musician can gain a million of views (both domestically and internationally) and it’s a surefire bet that your talent will be heard.

So is the demo obsolete? I say NO. Now, the idea of a demo tape comes more in the form of content and based upon in the packaging and delivery. Getting your music out to the world is no different from a courier service; some artist will use Fed Ex; others will use UPS or USPA. What service will you use to get your music (and message) across to the masses? You should always remember that content is key and the musician with the best content usually wins as when you’re on your own as a self-promoter.

If you’re a artist or manager SHARE this article with others. You have to be your biggest supporter of what your doing and never think the demo tape is dead. Believe in yourself!

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